Source: Socialcommercetoday.com
Here’s a speed summary of one of the smartest presentations on e-commerce trends we’ve come across lately, 2012 trends in e-commerce from Cedric Deniaud of the Paris-based agency The Persuaders.
- Take a look at eBay or Amazon’s home page from 10 years ago, and you’ll think not much has changed in e-commerce
- Amazon still rules the e-commerce world, with it’s main marketplace site, vertical niche boutiques (zappos, way, beautybar), and subscription shops (diapers, soap)
- But three key trends are transforming e-commerce – disruptive technology (html 5, oauth), social media (through social commerce), and mobile devices
Trend 1: Disruptive Experiences
- Rich commerce (3D, AR, interactive video, virtual models)
- Single Page Stores (Blixt&Dunder, Flaek)
- Simple Stores (Read Sweater, Bucky Cubes) (inc. one product per category – just buy this one)
- Dynamic Pricing (decreasing wonderprice, blind auctions (deal de ouf), micro-flash promos (4 seconds to buy)
Trend 2: Social Commerce
- Buyer Communities (gdgt)
- Group-Buy
- Shop and Share (just bought it)
- Curation (Polyvore)
- Community Recommendations (Fashism)
- Co-Browsing
- F-Commerce (facebook store)
- F-Commerce (facebook store-front (redirects))
Trend 3: Mobile
- Mobile apps (price comparison)
- Mobile apps (e-commerce)
- Mobile apps (personalisation)
- Mobile apps (loyalty)
- Mobile apps (catalogues – touch-enabled)
- New mobile devices screens (tablets, in-car, photoframes, media players)
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